I spent a solid chunk of time at Ogilvy Vietnam working on Maggi—and i'm not complaining. At my very first days, figuring out their "Cook the Positive Difference" vibe wasn’t exactly instant noodles, but once I got the flavor right, it’s been a blast. Every campaign has
been a mix of sweat, creativity,
and a pinch of pride.
apple fish sauce 2024
This work was "the seed". Small in scale, demanding constant care and patience, it took time to grow—and gave this farmer more than a few headaches along the way.
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​but it looks pretty, isn't it :>
#BitisKids
tb to 2019, one of the slow steps to advertising.
DandAD New blood brief about girl's period.
#TheCaseForHer
Every part of making this campaign was pure joy. The day we sold it to the client, we couldn’t hide our excitement—pretty sure we all looked like grinning fools, and honestly, we didn’t care.
#UnileverComfort
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The idea was called: It’s Not What You Think—and yeah, I didn’t think it would be this tough either.
Since this portfolio is basically a crash course on me, let me introduce you to the work of junior-me, back when I was just starting out as an art director.
I gave it everything I had, mostly to avoid crashing and burning in front of my boss :D. Safe to say, I stayed (barely) on my feet.
#SuntoryAllfree
Cars and bikes were a riot to work on, tb to when my senior boss shared me lots of his thoughts, how he thinks of speed and spaces and vehicles designs. It's was blown-mind to me back then.
I worked on a bunch of Unilever laundry products—think pink and all about the floral scent. It was fun and a bit tricky coming up with unique ways to express each fragrance. But we like to think our work made us “nở mÅ©i” in every sense of the word!
Turning around a beer brand by not acting like a beer brand!
