Fact:

Healthy foods (MÓN KHOẺ) are often considered monotonous in both appearance and flavor.

 

Insight​

To reach their health standard,  flexitarians eat healthy food everyday, in tolerance!

Idea: ​

 

 

 

 

Give flexitarians a solution by its best of both world product benefits: plant-based yet glossy stir-fry, juicy marination 

Now the healthy food can be made-over, becoming attractive inside out.

 

Execution:

First time we create a signature visual cue for MAGGI OYSTER SAUCE: The oyster sauce flash which makes over the boring MÓN KHOẺ into a glossy yummy one.